Advertising, Marketing, CSR and Education Programmes through iChild

Many companies and organisations have achieved excellent results by working with us and promoting through the iChild network. This comprises 400,000 adult iChild members who care for over 4.5 million children. These organisations include:

• Office for National Statistics
• DfE
• Royal Mail
• Entertainment One (Peppa Pig)
• P&G (Pampers)
• BABY born (Carousel PR)
• Delancey
• Leapfrog
• UK Finance (Four)
• Eurocamp
• Explore Learning -- Vauxhall
• Kodak
• F&C Investments

We have many opportunities for suitable advertisers and partners. These include the development and running of education programmes through schools and nurseries, with lesson plans, sample packs or a competition, plus product testing research. These programmes provide much-needed free resources for schools and nurseries, and companies benefit strongly through engagement with teachers, pupils and families.

We can amplify communication messages to millions of school children and their families across the UK. A good example was our work with Census 2021. Following our research with schools, we developed and ran a census education engagement programme, called Let's Count!. This exceeded targets by 17%, with participation from over 9,000 schools, 2.2 million children and 2.1 million parents. It contributed to the most successful census collection operation in 2021 and won STEM Educational Programme of the Year.

Another example was the Heroes Stamp Design Competition which we developed and ran for Royal Mail. An incredible 606,049 school children from 7,479 UK schools entered the competition, which means iChild and Royal Mail were awarded a GUINNESS WORLD RECORDS™ title for the largest postage stamp design competition.

The Prime Minister said: “It is of great credit to the children of this country that in world record breaking numbers they picked up their paintbrushes, pens and paints and paid artistic tribute to the heroes of our coronavirus response. Their brilliant efforts represent the collective gratitude of the nation to everyone who went above and beyond during the pandemic. Congratulations to all those who have made it to the next round and thank you to everyone who has taken part and to the teams at Royal Mail and iChild for managing this record number of entries”.

We have also helped Pampers sample their nappy pants through more than 9,500 nurseries in the UK, and tested products in nurseries for Leapfrog and BABY born.

You can find more case studies of our successful education programmes here.

In addition, we have many opportunities through the iChild website to reach over 1 million teachers, parents, grandparents, childminders, home educators and nursery carers. Opportunities include sponsored activity sections, e-newsletter features, competitions, surveys and a wide range of advertising formats.

If you would like more information, please contact us or call us on 020 4584 0600.