iChild.co.uk Website Privacy Policy

Last Updated 4th February 2020.

This Privacy Policy governs our practices in relation to data collection, processing, and usage. It also describes your choices regarding use, access, and correction of your personal information.

If you do not agree with the data practices or the use of cookies described in this Privacy Policy, you should not use our website or the iChild service. We may update this policy from time to time by publishing a new version on our website so you should check this page occasionally to ensure you are happy with any changes to this policy.

1. Introduction

The iChild website (the "Website") is operated by iChild Limited ("iChild") (Company Number:11209179 ) whose registered office is at 7A Waterside Business Park, Waterside, Chesham, Buckinghamshire, England, HP5 1PE.

iChild is the data controller of the Website (acting alone or jointly with others). iChild's ICO Registration number is ZA593958. In this Privacy Policy, "we" "us" and "our" mean iChild.

We take your privacy seriously and this Privacy Policy explains the steps we take to ensure information about you is kept secure and confidential.

2. How we use your personal data

In this Section 2 we have set out:

(a) the general categories of personal data that we may process; (b) the purposes for which we may process personal data; (c) the legal bases of the processing.

2.1 Usage data We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics and Go Squared. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

2.2 Service data We may process your personal data that is provided in the course of the use of our services ("service data"). The service data may include your name, email address, postal address, phone number, service preferences, and basic financial information. The source of the service data comes from you when you provide it to us in the course of a transaction, sale, education programme, competition or other service. The service data may be processed for the purposes of operating our website, providing our services to you, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is both the performance of contracts that you enter into with us and our legitimate interests, namely our interest ensuring that the website is operated effectively and that we keep proper records of the way that you interact with us and our website.

2.3 Transaction data We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website ("transaction data"). The transaction data may include your contact details, your card details, and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper operation and administration of our website and business.

2.4 Notification data We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters and/or emails sponsored by our partners ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent, or, it will be in our legitimate interest to process notification data where you have requested information or services from us or purchased goods or services from us and you have not opted out of receiving relevant notifications and/or newsletters. Where we do rely on your consent, you can withdraw your consent to this kind of processing at any time, for more details on which see the ‘Your Rights’ section below.

2.5 Correspondence data We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business, and communications with users.

2.6 The establishment, exercise, or defence of legal claims We may process any of your personal data identified in the other provisions of this policy where necessary for the establishment, exercise, or defence, of legal claims, whether in court proceedings or in an administrative, or out-of-court, procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

2.7 Compliance with a legal obligation In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

2.8 Other People’s Personal Data Please do not supply any other person's personal data to us, unless we prompt you to do so.

3. Collection of your personal data from others

In this Section 3, we set out the different ways in which we may collect your personal data.

3.1 Direct interactions You may give us your personal data by filling in forms or by corresponding with us by post, phone e-mail or otherwise.

3.2 Automated Technologies As you interact with our website, we will automatically collect some of your usage data. We collect this personal data by using cookies and other similar technologies, please see Section 12 of this Privacy Policy for further details.

4. Providing your personal data to others

In this Section 4, we provide you with information about which third parties we may pass your data to.

4.1 Our group companies and partners We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company, all its subsidiaries and our associated partner companies) insofar as is reasonably necessary for the purposes set out in this policy.

4.2 Our professional advisors We may disclose your personal data to our insurers and/or professional advisers insofar as is reasonably necessary for the purposes of obtaining and maintaining insurance coverage, managing risks, obtaining professional advice, and managing legal disputes.

4.3 Our technical providers We may disclose your personal data to our data centre, telephony, CRM and server administration providers insofar as is reasonably necessary for the safe and efficient storage of your data.

4.4 Our payment providers Financial transactions relating to our website and services may be handled by our payment services providers, PayPal and World Pay. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments, and dealing with complaints and queries relating to such payments and refunds. You can find our payment provider’s privacy policies in the following places:

Paypal: https://www.paypal.com/ee/webapps/mpp/ua/privacy-full

World Pay: https://www.worldpay.com/uk/privacy-policy

4.5 For compliance with a legal obligation In addition to the specific disclosures of personal data set out in this Section 3, we may also disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

4.6 Acknowledgement of personal data submitted for publication You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

4.7 Corporate transactions We may share your personal data with third parties whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

5. Retaining & deleting personal data

This Section 4 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

5.1 Length of retention The periods for which we keep your information depend on the purpose for which your information was collected and the use to which it is put. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

5.2 Retention relating to a legal obligation Notwithstanding the other provisions of this Section 4, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests, or the vital interests of another natural person.

6. Security of personal data

6.1 Appropriate measures We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse, or alteration of your personal data.

6.2 Secure storage We will store all your personal data on secure servers, personal computers, and mobile devices, and in secure manual record-keeping systems.

6.3 Password storage Any passwords you provide us will be stored by us in encrypted form.

6.4 Financial transactions Data relating to financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

6.5 Acknowledgement of you transmitting unencrypted data You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of that data sent over the internet.

7. International transfers

We do not anticipate transferring your personal data outside the European Economic Area (“EEA”). However, whenever we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

(a) we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. (b) where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. (c) where we have providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the EEA and the US.

8. Your rights

In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

8.1 Principal rights Your principal rights under data protection law are:

(a) the right to access; (b) the right to rectification; (c) the right to erasure; (d) the right to restrict processing; (e) the right to object to processing; (f) the right to data portability; (g) the right to complain to a supervisory authority;

8.2 Right to access You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

8.3 Right to rectification You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

8.4 Right to erasure In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed; you withdraw consent to consent-based processing; the processing is for direct marketing purposes; and the personal data has been unlawfully processed. However, there are certain general exclusions of the right to erasure. Those general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

8.5 Right to restrict processing In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

8.6 Right to object to processing You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

8.7 Right to object to direct marketing You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

8.8 Right to object to processing for scientific or historical research You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

8.9 Right to data portability To the extent that the legal basis for our processing of your personal data is consent, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

8.10 Right to complain to a supervisory authority If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement. In the UK the supervisory authority is the Information Commissioner’s Office - https://ico.org.uk.

8.11 Right to withdraw consent To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

8.12 Providing us with written notice You may exercise any of your rights in relation to your personal data by written notice to us at help@ichild.co.uk or to the postal address as published in this privacy policy.

9. Third party websites

9.1 No control over third party websites Our website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

10. Personal data of children

10.1 Age range Our website and services are targeted at persons over the age of 15. If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.

11. Updating information

11.1 What to do if you want your data updated Please let us know by email at contact us or by post to the postal address as published in this privacy policy if the personal information that we hold about you needs to be corrected or updated.

12. About cookies

Cookies are vital to provide a high quality website and to ensure the user experience is of the highest possible standard. By using iChild.co.uk you consent to cookies being stored and used in accordance with our cookie policy. If you do not consent please disable cookies on your computer or refrain from using iChild.co.uk.

iChild.co.uk place small data files, known as cookies, on your computer or handheld device in order to deliver a high quality website and to improve the user experience. This is commonplace for all websites.

Please read our Cookie Policy below for information on how iChild.co.uk uses cookies and how to disable them.

12.1 What are cookies? Small data files, known as cookies, are stored on your computer as you browse websites, use apps or view ads. Cookies are vital to provide a high quality website and to ensure the user experience is of the highest possible standard. iChild.co.uk uses two types of cookies:

12.1.1. Session cookies which remember information for the duration of a visit to the website. These cookies expire when you close your browser.

12.1. 2. Persistent cookies which remember information for multiple visits to the website. These will be stored longer term on your computer. Certain types of session cookies may be established as soon as you log onto the website. If you revisit or continue to use iChild.co.uk then persistent cookies may be established.

12.2 Types of Cookies used by iChild.co.uk iChild.co.uk uses the types of cookies below. The cookie categories are based on information contained in the International Chamber of Commerce UK Cookie guide.

12.2.1. Session Cookies Session cookies are strictly necessary for the website, and services requested by users, to work. The main use of these cookies is to allow members to stay logged in as they navigate the site, to process on-line transactions and to save preferences when downloading items such as The Toy Box. As these cookies are vital for the site to function they do not require the user’s consent.

12.2.2. Analytics Cookies Analytics cookies gather information about how iChild.co.uk is used. For example, how many times a page or advert is viewed and how many times a resource is downloaded. Analytics cookies are crucial as they allow iChild.co.uk to respond to user preferences and to monitor and improve website performance. Information collected by these cookies is aggregated and therefore cannot be used to identify individuals. By using iChild.co.uk you agree that we can place this type of cookie on your computer, or device.

12.3 Targeting and Advertising Cookies Targeting and advertising cookies are used to deliver adverts that are relevant to individual users and to limit the number of times an individual will view a specific advert. They are also used to monitor the effectiveness of advertising campaigns. iChild.co.uk does not currently use targeting and advertising cookies.

12.4 Who sets the cookies used on iChild.co.uk? Cookies used on this website are set by iChild.co.uk and by our trusted partners for use during purchase transactions. Some cookies may be set by third party sponsors participating in affiliate marketing programmes.

12.5 How to disable cookies on your computer The method used to disable cookies will vary depending on the browser used. Please find more information here.

12.6 What happens if I disable cookies? If cookies are disabled for iChild.co.uk it is likely that the performance and functionality of the website will be affected. We cannot guarantee that you will have access to all the services provided through the website. The prevention of cookies will also impact iChild.co.uk’s ability to update the website to improve its performance according to user’s preferences.

13. Email marketing tracking

Tracking email opens When we send marketing emails promoting iChild’s products and services we employ a common software technology called beacons. Beacons are tiny 1px x 1px graphics with a unique identifier, similar in function to cookies, and are used to track if you have opened a marketing email. We use these in our HTML-based emails to let us know which emails have been opened by recipients. They allow us to gauge the effectiveness of certain communications, and the effectiveness of our marketing campaigns. We also combine the information gathered by beacons in emails to our customers' personal data. If you would like to opt-out of these emails you can do so by clicking on the “manage my email preferences” link or unsubscribe link in the footer of each email we send you.

Tracking email clicks When we send marketing emails promoting iChild’s products and services we personalise each link in each email with a unique code to enable us to track whether the recipient has clicked on the link in the email. This allows us to gauge the effectiveness of certain communications, and the effectiveness of our marketing campaigns. We also combine the information gathered by beacons in emails to our customers' personal data. If you would like to opt-out of these emails you can do so by clicking on the “manage my email preferences” link or the unsubscribe link in the footer of each email we send you.

14. Our details

14.1 Contact methods You can contact us: (a) by post, using the postal address; iChild Ltd, The Stanley Building, 7 Pancras Square, London, N1C 4AG. (b) by telephone, on 020 4584 0600 or the contact number published on our website from time to time; (c) by email, on contact us or using the email address published on our website from time to time.